Print work and a range of brand collateral for Peach Boy, an Asian-American diner in Mandaluyong City, Philippines. With only an existing logo in place, the restaurant lacked a complete visual identity, creating an opportunity to build a cohesive design direction for in-store materials, and overall branding.
The work included establishing the brand’s visual language: defining fonts, color cues, graphic elements, and photographic style, to complement the character of the diner. Imagery and art direction were created to guide the look of the restaurant’s food photography and promotional visuals.
Project Output: In-store menu, menu board, frequency card, gift certificate, posters, branding guidelines / art direction