HIMA is a self-initiated (fictional) concept project exploring the visual and digital identity of a womenswear brand. The brand name HIMA is derived from the Greek word himation, a traditional garment worn in ancient Greece. This reference evokes timeless elegance, craftsmanship, and impeccable details: qualities that inform the brand’s design philosophy. Drawing from this classical heritage, the visual identity and UI design integrate clean lines, flowing forms, and refined minimalism, reflecting both the luxury fashion positioning of the brand and a sense of historical continuity. The concept bridges past and present, combining the appeal of classical drapery with a modern approach to womenswear branding.
Project Output: Logo, UI Design
Images, and texts are used for non-commercial purposes only.
Photos: Lucia Garcia Rey