Moon is a young, fresh take on childrenswear: a space-inspired brand that blends modern streetwear aesthetics with a sense of wonder and play. The identity combines clean design with playful touches. The branding centers on a space-inspired aesthetic using a palette of whites and blues, representing the colors of the moon / night sky. Moon has multiple sub-brands: “Wear Moon” (apparel), “Read Moon” (books), and “Play Moon” (athleisure), each with distinctive yet unified visuals. A signature circle motif appears in the logo and is playfully integrated throughout as a recurring brand asset, featured across apparel, packaging, and in-store displays.
Project output: Logo, sub-logos, brand and identity
Photos and videos: United Colors of Benetton